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The Recruiter Marketing System

Identify your biggest marketing bottlenecks,
and turn every consultant into their own lead source.

A costed marketing plan built around your firm, plus LinkedIn training that actually sticks. Both in 90 days.

Book a discovery call
01 · Where most firms are now

This is for recruitment firms who…

  • 01

    Aren't sure what marketing should look like for their firm, and have been burnt by agencies that didn't deliver before

  • 02

    Don't have the time, the in-house capability, or the budget to build a full marketing team

  • 03

    Have recruiters who post inconsistently, copy what everyone else does, and never reach the ICP that would actually drive inbound

…and are ready for a clear, structured marketing strategy that generates consistent revenue.

02 · Why this is happening

The numbers tell the same story.

0%

of recruitment firms rate their own marketing as so-so or worse - Source: TRN

Most recruitment firms know their marketing isn't really working. They're posting, spending, hiring marketers - and still rating their own output as average at best. The activity is there. The results aren't.

0%

call it a real differentiator - Source: TRN

Almost no recruitment firm has marketing that actually sets them apart. Same content, same job posts, same "we put people first" messaging across the whole industry. The 9% who do stand out are the ones winning the clients everyone else is chasing.

0%

of LinkedIn users post content regularly. The rest only search and message. - Source: LinkedIn

The other 97% are scrolling and searching - never posting. The stage is empty.

But noise won't fill it. The recruiters who win know exactly who they're talking to and why. The algorithm rewards that clarity. Right people, right feed, predictable inbound.

That's the difference between posting on LinkedIn and using it.

Founders and marketing leads just aren't sure what marketing should look like for their firm, and their consultants haven't been given the training to post in a way that brings the right people in.

A clear plan for the firm. A team that knows exactly what to do.

03 · What we built

Two tracks.
Run side by side.
Across 3 phases.

One gives leadership a plan for the firm's marketing. The other turns every consultant into a lead source. They run in parallel, not in sequence - so you're building the strategy and executing it at the same time.

Track 1 - The Marketing Plan

For the firm: identify your biggest bottlenecks and fix them in the right order.

LinkedInTrack 2 - Individual Consultant LinkedIn Training

For your recruiters: post consistently, with purpose, to their own ICP, and turn LinkedIn into a real lead engine.

Phase 1

Diagnose

Goal

We get under the skin of your firm: what you do, who you're for, what makes you different, and what's worked (or hasn't) in your marketing so far. So we know exactly what your marketing needs to be.

  • ✓Interviews with your leadership and team
  • ✓A full audit of your current marketing
  • ✓A clear picture of what's working and what isn't
Phase 1

Foundation, Profile and First Post

Goal

By the end of this phase, every recruiter knows exactly who they're talking to, has rebuilt their profile, and has published their first post.

  • ✓A clear, documented foundation for every recruiter covering their path, niche, ICP, and the three things they want to be known for
  • ✓A LinkedIn profile rebuilt as a sales asset, not a CV
  • ✓Every recruiter's first post written live with AI and published before they leave the room
Phase 2

Prioritise

Goal

Know what to fix first instead of trying to fix everything at once.

  • ✓Bottlenecks ranked by what will move revenue fastest
  • ✓A clear order of operations for the next 12 months
  • ✓Quick wins flagged so momentum starts early
Phase 2

Idea Generation and Writing with AI

Goal

Give every recruiter a system to never run out of ideas, and the tools to write posts that sound like them, not AI.

  • ✓Every recruiter banking post ideas from their daily conversations, so they never sit down to write with a blank page
  • ✓A fully set-up AI project for every recruiter, so the writing always sounds like them
  • ✓Every recruiter sets up their own AI with the depth and detail it needs to write content that genuinely sounds like them
Phase 3

Delivered 12-Month Growth Roadmap

Result

You walk away with a costed, month-by-month plan for the next year, built around your firm, your market, and your biggest bottleneck. No more guessing what to do next.

  • ✓A full 12-month roadmap, costed and sequenced
  • ✓Your biggest bottleneck tackled first
  • ✓Every move ordered so momentum builds month on month
Phase 3

Organisation and BD Through Content

Result

Lock in the habit, and turn the content into real conversations with the right people.

  • ✓A repeatable weekly rhythm that keeps content going out without eating into billing time
  • ✓A target list of 10-20 people every recruiter engages with weekly to build visibility in the niche
  • ✓A list of 10 dream clients per recruiter, with a clear plan to approach each one through content
04 · What you'll get

Everything inside
the system.

  • ✓

    3 in-person training sessions with your team (or online)

  • ✓

    1-on-1 follow-up calls between sessions to refine each consultant's output

  • ✓

    A custom AI setup built around your firm's positioning and each consultant's voice

  • ✓

    A Clarity document covering your ICP, messaging, and positioning

  • ✓

    A costed 12-month Growth Roadmap delivered at the end of Phase 3

  • ✓

    Unlimited support via WhatsApp

05 · What you'll achieve

What you'll
achieve.

01

Within the first 7 days

Ideal clients seeing your content and beginning to reach out to you

02

By the end of 90 days

A consistent flow of inbound conversations + a 12-month growth roadmap built specifically for your firm

06 · Beyond Phase 3

By the end of Phase 3 you'll have inbound conversations coming in and a 12-month roadmap built specifically for your firm.

From there, most clients move into an ongoing partnership where we tackle the next bottleneck, using marketing as the tool to fix it. Better talent, sharper conversion, or doors into dream-tier clients.

Problems we've solved for recruitment firms

Problem

A recruitment firm was launching a new internal hiring round and wanted the best way to reach top talent in their market.

What we did

We created and produced a video campaign for their hiring effort. The result: the client hired outside of their network, reaching new talent rather than only the people they already knew.

Ready to build a marketing system that actually generates clients?

A costed marketing plan built around your firm, plus LinkedIn training that actually sticks. Both in 90 days.

Book a discovery call
  • Free 30-min discovery
  • Costed plan, no surprises
  • 90-day delivery
07 · Common questions
Built for firms with consultants. It works best with a team, where everyone's pulling in the same direction, but it adapts to smaller setups.
No. Phase 1 rebuilds every profile from scratch, so it doesn't matter whether your consultants have posted before or have never touched it.
Roughly an hour a week after they're up and running. It's built to fit around billing time, not pull them off the desk.
Either. We run it in your office or remotely, whichever works for your team.
Because we don't just teach. We build the system into your team's week, sit with each consultant 1-on-1 between sessions, and give them the AI tools to keep going. The training is the start, not the whole thing.
An agency runs your marketing for you, so the capability never actually lands inside your firm. We build the plan and the skills into your team, so your consultants are generating leads themselves from day one. From there, most firms keep us on to tackle the next bottleneck, with marketing as the tool to fix it. You get the in-house capability and a partner steering what comes next.
Even better. The Discovery shows what's already working, what to cut, and where the quickest wins are, so nothing you've built gets wasted.